Mickey called Rocky a "dead-ass" for his slow reflexes, and he asked: "You sick, kid?" He berated him for his lack of dedication and resolve, and for training like a bum: "You""re training like a ninth-rate pug who oughta be pumping gas in Jersey someplace.The two were ied together by 29 inch long shackles, and faced a hostile posse of townspeople and authorities, a lynching mob, barking bloodhounds, and a swamp.One of the company""s advertising campaigns involved placing Bull Signs on outfield fences of ball stadiums, and offering prizes or free products to any ballplayer who hit the sign or knocked out a home run.Also, Elvis was an obvious replacement for the dethroned crooner Frank Sinatra, and other more mainstream stars such as Pat Boone.