This simple, poignant ""womens-type"" film was positioned between his classic war filmIn Which We Serve (1942)and his later epic films, includingThe Bridge on the River Kwai (1957),Lawrence of Arabia (1962), andDoctor Zhivago (1965).Frank: Yeah.(He winks at her) Watch.(Toward Nick) Nick, I""ve seen many a sign in my time, but that""s the daddy of them all.I certainly got to hand it to ya.Nick: Why, Frank?Frank: Well, there I was, trying to get the old one fixed up, and already you""d seen the neon salesman - and BINGO! A new sign prettier han a Christmas tree.]The many taglines on the film""s posters exclaimed:"EAST OF EDEN is a story of explosive passions and Elia Kazan has made it into a picture of staggering power.Immediately afterwards, Kirill sold the files to shady Moscow oil tycoon, the Pekos Oil Company CEO named Yuri Gretkov (Karl Roden).