Cochran""s plan was to air his commercial, advertised as the "big giveaway," at 9:00 pm Halloween night throughout the country, during a "Horror-a-thon" showing.Politely, he picks up her string-tied parcels, his second-in-command sidekick Dutch Engstrom (Ernest Borgnine) offers to carry them, and then Pike takes her arm o assist her across the street.[Note: To carry the Biblical allusions even further, Kate was Adam""s Eve, who refused to be tied down, and broke up the family and marriage.Everyone is baffled and wonderstruck.One of the researchers, David Laughlin from the opening sequence, exclaims and asks: "I don""t believe it.