In the film, the two young and good-looking gangsters become counter-cultural, romantic fugitives and likable folk heroes with semi-mythic celebrity status, recalling Robin Hood and the outlaws of the West.The news was broken to him by Max Schumacher who was president of the News Division at UBS.The two old friends got properly pissed -In the middle of a drinking marathon on a nighttime street in Manhattan, Beale""s boss and old friend and admirer Max Schumacher (William Holden), the head of the network news, speak ogether about their maverick days in the early 50s in the radio news business when television was just beginning.[Cooper""s win was an unusual honor, since Western films (and acting roles) are rare nominees and winners in Academy history! The film""s theme song was made a popular hit by Western singer Frankie Laine.The local redneck bar owner Earl Ford (Gene Ross) called the Sheriff""s office to confirm, but there was no answer at the station.After their chartered tour over the "no-fly zone," Kirby landed the plane, against Grant""s wishes (who was knocked out), and his three mercenaries and wife revealed they were there "looking for someone.