" The film""s clever title "Ace in the Hole" had two distinct meanings:in the card game of stud poker, it referred to the ace playing card that was a player""s face-down card (aka the ""hole card"") - it was a player""s guarantee that they would successfully win the gamein the film, the tabloid news-reporter had an "ace" news story - a sensational media event regarding a man (his ""ace"" card) stuck in a literal ""hole"" (or cave)The film""s taglines emphasized the amoral sensationalizing and manipulation of the media by the news-reporter:A NEW KIND OF ""HERO"" Rough, tough Chuck Tatum, who battered his way to the top.They were interrupted by pushy promoter Duke, pulling up in a limousine with his assistant Merlin Sheets (Michael Sheehan), who again offered to manage Rocky""s career if he would come out of retirement: "It""s a hell of a payday." Batman""s life was seriously threatened when Two-Face set a trap in an underground subway construction area, and filled the area with burning gas.With a smooth-talking manner, Tony manipulated the seller into agreeing to come to the ownhouse immediately to negotiate a fair price, due to his twisted knee.