]Although Aron thought his father""s idea was a sound one, Cal disagreed with his father about the best approach to make a profit - and suggested another idea.One of his distraught clients named Curly (Burt Young) is in his office, groaning while looking at the incriminatingevidence- black and white photographs of his wife (probably also groaning) and awkwardly having adulterous sex with another half-clothed man in the woods.Taglines on posters and other advertising promoted the singer""s tremendous film talent:His First Big Dramatic Singing Role!MGM Presents ELVIS PRESLEY At His GreatestRocking With 6 New Songs!Elvis In Action As Never Before!The ""Jailhouse Rock"" 45 rpm single was released in late September 1957 and reached #1 on October 21.The credits played to the tune of "The Heat is On" (by Glenn Frey), as views of the run-down city and its occupants were displayed.At the hotel, the gangsters terrorized and held various residents hostage: Frank McCloud (Humphrey Bogart), a disillusioned, returning war-weary and war-scarred veteran - a drifter who was visiting he newly-widowed Nora Temple (Lauren Bacall) and her wheelchair-bound father-in-law, hotel manager James Temple (Lionel Barrymore).